Freddie James


Eco Font
January 20, 2010, 10:03 am
Filed under: Eco Design

“The Ecofont saves on printing ink by, using less of it. Letters in the freely downloadable typeface contain multiple small circular holes, meaning that each letter requires less ink to be printed.

Though rather striking, the typeface is wholly readable  and is, apparently, most effective at nine or 10 point. It’s also sans serif, because, of course, the little flourishes on fonts will use up more ink when being printed.

Spranq claims that the Ecofont will reduce ink use by up to 20%.

Perhaps the most intriguing thing about the font is the question it raises: why hasn’t anybody thought of this before? It appears to be one of those blindingly obvious innovations that simply slipped under the radar all this time.

As it’s now widely accepted that printing should be minimised, there seems little reason as to why most homes and workplaces couldn’t switch some or all of their printing to the new typeface, thus saving themselves some cash and doing the environment a small favour.

Obviously, the font shouldn’t be viewed as a licence to print more than you normally would, however economical it may be. In fact, Spranq actively encourages printing as little as possible and “hopes to increase environmental awareness” through the Ecofont.”
The Guardian 22nd December 2008

First seen at http://sustainteract.wordpress.com/2009/11/18/ecofont/

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